Must My Aspiring Content Creator Pal Cease Using People for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while I’m eating. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to document everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or be captured while eating. It’s uncomfortable.

She also expects me to record her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply spending time in the street. I feel like our bond has transformed into me serving as her free crew. She could easily hire someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which were appreciated, but that doesn't compensate for all the energy I spend assisting her create material.

I appreciate that she has supported me with my career in design, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or dishonest, but at times it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with another. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I am not a accessory for her online persona.

The Other Side: Marielle

I want my friend to see that the creations we make together can get us a foot in the door.

I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to make money from your passions. I look up to people on social platforms who pull off that aesthetic of informal, self-made film-making.

Content creation is my interpretation of engaging with life: noticing the details, sharing them with an audience that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Taking her to industry events was my way of offering access, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not blackmail, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see what the work we create together can get us: an opening. I know not all people enjoys being on camera, but often unplanned moments is what makes content authentic. Being recorded from time to time is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but friends help each other in minor capacities. I thought recording a short video here or there would be fun for her. Creativity flourishes in partnership, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I’d never deliberately embarrass her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish our friendship profoundly and don’t want making videos to come between us. I’m willing to find middle ground: like asking before recording, and steering clear of angles that might make her self-conscious.

This is not about control, it’s about sharing my world while still respecting hers. Obviously making content is not a substitute for real connection: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is willing material. She needs to honor Beth’s personal space.
Ankit, 26

She may enjoy producing videos and displaying her life online, but it isn't for everyone. It was kind she has helped her friend professionally, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your relationship. Create some real memories, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem unsure as to where the line is. The solution is not found in trying to change one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Christian Huynh
Christian Huynh

A software engineer and tech writer with over a decade of experience in AI development and digital transformation projects across Europe.

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